Greetings and welcome back. You might be surprised to learn that every year, the luxury auto manufacturers are in competition to see who can do better than the others. The main competition is between BMW, or course, Mercedes and Lexus. The closest race is usually always between BMW and Mercedes, with BMW leading most of this year.
Market share of luxury automobile purchasers is highly coveted and this year is no different. Automotive news had this to say about the current year’s standings, “BMW sold the most luxury autos in the U.S. in October, extending its thin lead over Mercedes-Benz as the race heads into the final two months.
Lexus remains a close third as it starts offering a revamped version of its best-selling model, the RX crossover.
Deliveries for BMW fell 3.8 percent to 29,439, even with gains of 8 percent for the 3-series sedan and 88 percent for the X3 SUV. Mercedes reported a 1.3 percent increase to 28,952, led by an 18 percent advance for its E-class cars. Lexus jumped 13 percent to 26,436.
The annual race promises to get tighter this month with the debut of the RX and of BMW’s revamped crossover, the X1, as well as increased availability of its X3 and X5 SUVs.
Luxury vehicles are riding a wave of relatively cheap gasoline, affordable credit and high used-car values, which is helping keep leasing terms affordable. More than half of luxury cars are leased.
Premium brands have “had the luck of the draw,” Mark Wakefield, managing director and head of the automotive practice for consultant AlixPartners, said in an interview. “We’re going to see low lease offers and that’s going to do a lot to prop the market up.””
We are always glad to see that our favorite luxury brand is at the top of the list when it comes to competition. To check out this great line of vehicles, head to Otto’s BMW in Pennsylvania today!